THIS FORUM IS NOW CLOSED.
UK Media Group plan a new way to Record TV Audience Views
  • YtoabnYtoabn August 2009

    Source
    Top US media companies and marketers are working on their own consortium to break the grip of the dominant force in the TV audience measurement business. Media participants including networks owned by NBC Universal, Time Warner, News Corp, Viacom, CBS, Discovery and Disney are frustrated by the glacial pace of development in the critical business of counting viewers in the digital age.

    It mentions in the article that 18,000 homes are part of the Nielsen ratings, out of a U.S. population of 300 million. That's an insanely low sampling for such a large country.

  • John+DarcJohn Darc August 2009

    If only we all had some sort of box that sent us cable television.

  • SeanSean August 2009

    Posted By: John DarcIf only we all had some sort of box that sent us cable television.

    Yeah, but with so many more channels, we'd have to get up and walk across the room to the TV a lot more often. If only we had a way to change channels from the couch.

This discussion has been closed.
← All Discussions

Howdy, Stranger!

It looks like you're new here. If you want to get involved, click one of these buttons!

Sign In Apply for Membership

Categories

In this Discussion